Marketing is one of the most important cogs in the economic machine. Large and small businesses alike invest a lot of time and resources into increasing their brand visibility. Wouldn’t it be great if your business could just market itself? Then again, what would be the fun in that?

Marketing is your opportunity to tell the story of your company in a way that attracts new customers. While it’s something you should have fun with, marketing is an integral part of growing your small business. Continue reading to get some basic marketing tips that will reach new customers, turn current customers into loyal ones, and increase your bottom line.

1. Hire marketing consultants.


One thing most successful small business owners have in common is that they know how to hire people who can help their enterprise grow. If you want your business to be great, you may be afraid to hand the reins over to people who know more than you.

If your project manager and marketing reps are languishing rather than flourishing, you should bring in a marketing coach to optimize your team’s best practices and boost morale. Even a great project manager can use some coaching from time to time. With a business coach or sales marketing coach from Chief Outsiders, you get instant talent and leadership. Chief Outsiders’ fractional CMOs take almost all the weight of marketing off business owners’ shoulders by optimizing marketing strategies from workflows to the deployment of new products and campaigns.

2. Give your marketing team the resources they need to succeed.


No matter how great your marketing plan is, your team members still need the right tools to execute the strategy. If your team needs hardware assets like mobile devices and laptops, it can get expensive quickly. However, with the CHEQROOM IT asset management tool, you give your team the IT assets they need to execute their marketing plan without worry.

With the CHEQROOM IT asset management software, you can allow your team members to check hardware assets out and in while keeping a tab on your IT assets. You’ll get notifications every time someone borrows an IT asset, and with predictive analytics, your physical assets can predict maintenance needs and schedule maintenance ahead of time to avoid long downtime.

3. Social media is one of the most powerful marketing tools for small business owners.

Small businesses don’t have the capital or marketing budgets that large companies do, so they have to be craftier with their marketing campaigns. Social media is one of the most cost-efficient marketing tools there is. One of the main keys to social media marketing is to engage with people and their content. You also need to establish a personal social media persona that is consistent with your company’s image.

4. Podcasts and blogging are great ways to establish your online presence and authority in your industry.


Your online presence is integral to the visibility of your company. By creating engaging podcasts and blog posts that contribute to the general knowledge base in your industry is a great way to build your online presence and improve your search engine rankings.

When creating content, you don’t want to give away too many trade secrets because doing so could hurt your business more than help it. However, you must create engaging content to build and maintain your audience.

5. Offer special promotions.

If there’s anything you can learn from cellphone commercials, it’s that special promotion really work. If one of your main business goals is to increase your customer base, you can boost your marketing efforts by offering new customers special deals and promotions for bringing their business to yours. While trying to get new customers, don’t forget your current customers. You can optimize your promotional campaign by offering special discounts to current customers for referring new ones.