Oracle Integrations was once the leading platform for creating applications, automating processes, and analyzing the results. You could choose from preset integrations or quickly build your own without necessarily having to code. This service gave companies the power to gain deeper insights into their business processes than ever before, and they could do so all in one place.

In addition to Oracle, Microsoft SQL Server Integration Services, IBM InfoSphere, and Informatica PowerCenter are some of the most popular platforms in 2020. If you’ve been on the Oracle train since the beginning, maybe you’re curious to see if there are better solutions for your company. Before making any rash decisions, ask yourself this: are you truly utilizing the cloud?

The Cloud


Get the most out of your cloud-based applications and data management software. Oracle Integration Cloud Service (ICS) is a cloud-based program that’s designed to perform integrations between cloud-based applications. It has abilities beyond that, though. Oracle ICS can also integrate with your on-premise applications. This means that you don’t need to switch over your entire CRM setup to the cloud (even if that would be a good idea. It is 2020, after all). But, if you like things the way they are, or perhaps you enjoy how your Rolodex glitters in the sun, then you need a service that can integrate applications with your existing hardware.

ICS came first, and OIC shortly followed. Of the two iPaas offerings, OIC offers a greater automation opportunity, which can increase the efficiency of your business by greatly reducing the margin of error in transactions. However, OIC has fewer adapters available for on-premise applications. While it may be clear to some that the world is moving toward the cloud, many companies still use on-premise structures. This poses a potential issue for those who are resisting the temptation of the cloud.

The Call Center


Whether you’re new to the cloud or have been using it for years, Oracle call center software is the key to optimizing the customer experience. Cloud call centers have the power to leverage the information contained in your Oracle Service Cloud to build an omnichannel communication source. This multipurpose solution provides the outbound capability for campaigns as well as inbound capabilities for service and support.

The Oracle Service Cloud call center integration joins, one of the industry’s leading CRM platforms, with the most advanced contact center software available in the Oracle Cloud marketplace. Customers have the opportunity to experience personalized interactions because of the data collected from Salesforce. You also have the ability to automate more services, increasing the ease of use of your application as well as agent productivity.

Agents and customers alike can access the Oracle contact center anywhere, anytime. If you are having trouble connecting with your customers on a personal level, this powerful omnichannel contact center platform will enable you to access all the rich data available in the cloud and use it to improve your customer service. Better customer service means more customers in the long run, so make sure that your call center software is up to date.

The Marketplace


If your company finds application creation challenging on the Oracle platform, then leave it to the experts. Oracle Cloud Marketplace is a one-stop online shop that sells hundreds of business apps and professional services to complement your existing system.

Finally, if the greatest challenge your company faces is in learning the interface and improving user experience, look no further than the methods mentioned above. The call center isn’t just for customers — it’s for companies as well. Send your agent a text when you need help mapping or cleansing data. Look on the marketplace for applications that have already proven successful. There’s no need to switch services altogether. In fact, that may complicate your business quite a bit. Just ask for help, and you’ll be in better shape in no time.